City of Victor Harbor mayor Graham Philp, Minister for Ageing Zoe Bettison, TAFE SA chief executive Robin Murt, and project manager Bob Goreing at the launch.REGION –An initiative to guide mature-aged people into starting up their own business has been launched in Victor Harbor.

Minister for Ageing, Communities and Social Inclusion Zoe Bettison and TAFE SA chief executive Robin Burt were both on hand for the launch of the Mature Aged Business Syndicates project.

Program manager Bob Goreing said the cross-government program aimed to bring the business dreams and ideas of mature aged people to life.

“There’s no doubt from my travels that mature aged people are a fantastic asset who are undervalued,” Mr Goreing said.

“Provided with support through the program, they get that little bit of help to bring out the potential.”

Through the program, organisers hope to create about 20 start-up businesses involving about 80 mature-aged people each year.

Minister Bettison said the project would change people’s perceptions ofmature aged people’s potential.

“For too long, employment and business opportunities for older members of South Australian communities have been decreasing – not because the skills, expertise or knowledge of mature-aged individuals have diminished over time, but because society has changed its view of the potential of mature-aged people in contributing to business productivity.By enhancing the business and employment opportunities for South Australia’s mature-aged people, we will generate activity that has the potential to add significantly to regional economies and support the wellbeing of this important group within our communities,” she said.

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